Just fewer than half of Americans say that a retailer, bank or credit-card company has told them or a household member that their payment card details were stolen in a data breach, according to the latest Wall Street Journal/NBC News poll.
That figure has contributed to what many retail analysts are calling “breach fatigue,” in which consumers stop worrying about cyberattacks because they appear in the news so frequently. In the past year alone, major breaches have been reported at Target, J.P. Morgan Chase, Home Depot, K-Mart, SuperValu and others. In many of those cases, the victims and card-issuers pledged to protect consumers from fraudulent charges.
Some 45% of Americans said they had received such a breach notification letter from a retailer or card-issuer that their payment data had been affected by a breach. The Journal doesn’t have comparable data from previous years on the percent of Americans who said they’d been affected by payment card data theft.
The poll also found that more Americans than ever think they have been targeted in Internet crime. As of December, 15% said either they or a member of their household had been hit by online fraud or hacking. When Gallup asked the same question more than four years ago, 11% answered yes.
The Journal/NBC poll of 1,000 adults was conducted from Dec. 10-14. It has a margin of error of plus or minus 3.1 percentage points.
Some 45% of Americans say they or a household member have been notified by a credit card company, financial institution or retailer that their credit card information had possibly been stolen as part of a data breach.
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